When revenue isn’t the whole story.
Connecting server-side tracking with business margin data for value-based bidding.
DIGITAL ANALYTICS & MEASUREMENT
Make every
signal.
matter.
I’m Anurag Dubey. I connect tracking, cloud data, and business context to build measurement you can trust.
PUNE, INDIA / WORKING ACROSS INDUSTRIESSCROLL TO EXPLORE
4+years
Across analytics & business analysis
End to end
From measurement design to QA
Senior Analyst
Data Analytics · Brainlabs
01 / SELECTED WORK
Built beneath
the surface.
The work behind reliable reporting.
From the first event to the final decision.
Give every journey its context.
Reconstructing historical session attribution with SQL and validating it against GA4.
Understand what the numbers leave out.
Investigating how consent changes affect reporting, conversions, and interpretation.
Good decisions start with good events.
Validating ecommerce, promotion, and first-party tracking from dataLayer to destination.
02 / HOW I THINK
Follow the signal.
A measurement system is only as strong as its weakest handoff. Explore how I connect the pieces.
THE MEASUREMENT CHAINSELECT A STAGE ↓
START WITH THE QUESTION
Define what matters.
Translate a business question into a measurement plan: the events, parameters, and success criteria that make an answer possible.
MY FOCUS
Requirements, tracking documentation, event taxonomy, and the connection between a KPI and a real user action.
03 / THE TOOLKIT
Technical depth.
Business perspective.
I work where implementation, analysis, and clear communication meet.
Measurement
& tagging
Capture the interactions that matter and understand how they reach your analytics platforms.
- GA4 & Google Tag Manager
- Server-side GTM & Tag Gateway
- Adobe Analytics & Ensighten
- Consent Mode v2 & OneTrust
- Floodlight & campaign tracking
Cloud data
& validation
Connect event data with business logic, and check the details before trusting the result.
- BigQuery & SQL
- Firestore / Firebase & Google Cloud
- JavaScript & Python
- GA4 export & attribution logic
- dataLayer & network debugging
Insight
& communication
Make complex measurement work useful to the people making the next decision.
- Looker Studio
- Power BI & Tableau
- Tracking audits & QA reports
- Technical documentation
- Client-ready recommendations
04 / THE JOURNEY
Always asking
“why?”
I’m a Senior Analyst based in Pune, with 4+ years across analytics and business analysis. My work spans ecommerce, retail, travel, automotive, and betting.
I enjoy the space between a business problem and a technical answer: tracing what happened, finding what broke, and explaining what to do next.
Get the full résuméMAR 2025 — PRESENTBrainlabsSenior Analyst · Data Analytics
Advanced analytics delivery across GA4, server-side GTM, BigQuery, Firestore, and consent-aware measurement. Work includes value-based bidding, attribution reconstruction, and implementation QA.
DEC 2023 — MAR 2025Annalect IndiaAnalyst · Data Analytics
Tracking implementation, tagging, dashboards, and QA across GTM, Ensighten, GA4, and Looker Studio. Supported automotive tracking with Floodlight and Google Campaign Manager.
AUG 2022 — DEC 2023EthinosAnalyst · Digital Analytics
Website and app measurement, analytics integrations, custom dashboards, and analysis using SQL and Python. Translated findings into client-facing insights.
05 / WHAT’S NEXT?
Let’s make
data mean more.
Have a measurement challenge
or an analytics opportunity?